More information 


Program description:
The course aims to educate marketing professionals who are able to undertake marketing activities in different business and non-business organizations, institutions and enterprises.
The acquired theoretical and methodological knowledge will enable the graduates to create marketing strategies and to manage marketing and project activities in a broad sense. They will also have the appropriate qualifications and skills to manage professional processes, to determine the content of the necessary marketing tools and to coordinate the implementation of the marketing tasks on different levels, and are aware of the latest info-communication methodology and tools. Graduates will be prepared for continuing their studies for a PhD in the area of management and marketing.

Entry requirements:
Bachelor’s degree (or higher) in the field of business, economics, management and sociology.

Application without precondition:
Those holding a (BA/BSc) degree in Business Administration and Management, Finance and Accounting, International Economy, Commerce and Marketing or Technical Manager (or an equivalent degree of higher education) can be accepted to the Master’s programme without precondition.

Application with precondition:
Students holding a degree of any level of higher education (BA/BSc, MA/MSc) except for the above listed programmes need to have at least 30 credit points from their earlier studies completed in for example Human Resources, Tourism and Catering, Applied Economics, Economy Analyses and similar with the following breakdown:
– methodological knowledge fields (like Mathematics, Statistics, Information Technology): 8-12 credit points
– theoretical economics knowledge (like Microeconomics, Macroeconomics, International Economics, Regional Economics, Economics History): 8-12 credit points
– business knowledge (like Corporate Economics, Corporate Finance, Marketing, Accounting, Leadership and Management, Human Resources, etc): 10-14 credit points

Entrance exam:

Type of entrance exam:

Entrance exam location:

Entrance exam description:
After submitting all the necessary application documents online, the applicant takes a professional entrance examination (interview) via Skype organised by the Admission Committee of the Faculty of Business and Economics. The interview assesses the background knowledge, language skills and motivation of the applicants. The results are measured on a scale of 1-100 and the applicants have to score at least 56 points to get admitted.

Ms Tünde Vajda
program administrator

Programme structure

Career opportunities

Graduates can be employed by:
- manufacturers and service providers;
- trade companies;
- public institutions;
- non-profit organizations;
- market research agencies;
- advertising agencies;
- e-commerce;
- PR-firms;
- consulting companies.
Furthermore, the obtained knowledge will qualify our graduates to launch and succesfully operate their own businesses.

Not available for applying at the moment
Not available for applying at the moment
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