MScMarketing
| Study location | Hungary, Budapest |
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| Type | Master, full degree studies |
| Nominal duration | 4 semesters (2 years) (120 ECTS) |
| Study language | English |
| Awards | MSc (MSc Marketing) |
| Course code | Economic Science |
| Entry qualification | Bachelor diploma (or higher) In Hungary, there are legal pre-requisite credit requirements to study postgraduate programmes. Your application will be rejected if you don’t meet the credit requirements – it is your responsibility calculate your credits in ECTS and make an initial analysis before applying You will need a minimum of 30 ECTS constituted from the following areas: Economics and Methodology (e.g. mathematics, statistics, micro- and macroeconomy, international economy, regional economy, economic history) Business (e.g. corporate finances, marketing, accounting, management, human resources) Tip: to quickly calculate your credits in ECTS, divide learning hours by 30! Learning hours should be formally described, but can be constituted of classroom hours, private study and assessment. The entry qualification documents are accepted in the following languages: English. Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original. You must take the original entry qualification documents along with you when you finally go to the university. |
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| Territory requirements | Applications are accepted from the following territories (based on citizenship): Algeria, Angola, Argentina, Azerbaijan, Bangladesh, Belize, Bolivia, Bosnia and Herzegovina, Brazil, Burundi, Cambodia, Chile, China, Colombia, Congo - Kinshasa, Costa Rica, Cuba, Ecuador, El Salvador, Ethiopia, Georgia, Ghana, India, Indonesia, Iran, Iraq, Japan, Jordan, Kazakhstan, Kenya, Kuwait, Kyrgyzstan, Laos, Lebanon, Liberia, Malaysia, Maldives, Marshall Islands, Mexico, Moldova, Montenegro, Morocco, Myanmar (Burma), Namibia, Nigeria, North Macedonia, Oman, Pakistan, Panama, Peru, Philippines, Russia, Saint Lucia, Serbia, Seychelles, Singapore, South Africa, South Korea, Sri Lanka, State of Palestine, Syria, São Tomé and Príncipe, Taiwan, Tajikistan, Tunisia, Turkey, Turkmenistan, United Arab Emirates, Uruguay, Venezuela, Vietnam, Yemen. |
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| Language requirements | English Applicants must have a minimum B2 level of English. The following secured English language tests with the minimum scores stated are accepted as proof: |
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| Other requirements | A motivation letter must be added to your application. |
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| More information | international-application.uni-corvinus.hu/..ternational-application.uni-corvinus.hu/marketing |
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Overview
Builds on business fundamentals, Marketing is for creative, strategically minded business-people. Focuses include consumer behaviour, perceptions, personas; messaging; communications; branding and interpreting complex data.
Programme Description
Immerse yourself in the world of marketing and become a specialist by building on business fundamentals learnt in your previous studies or professional life.
In our MSc Marketing, you will scrutinise consumer behaviour. You will examine the concept of customer experience and use tools to implement effective social media campaigns. You will join practical, real-life projects, supported by global and local companies, including Procter & Gamble and Starschema, in partnership with Corvinus.
You will benefit from studying unique and contemporary modules, such as Design and Identity, Marketing Engineering and Digital Marketing, which will enrich your professional outlook and allow you to unleash your full potential as a marketing and media specialist.
You will be assigned more leading-edge, practical tasks and study topics, such as data visualisation and Big Data.
As a graduate you will conquer positions in media, global business and online marketing in sectors like FMCG (fast-moving consumer goods), IT/telecommunications, media and more. You could excel working for an SME (small and medium enterprise), NGO (non-governmental organisation), MNC (multi-national company) – public or private sectors, anywhere in the world – we will show you how!
You will have a firm grasp of organisations and processes to realise customer orientation. You will interpret and apply theories that explain consumer choice and the social role of consumption.
For admission onto the MSc Marketing programme, you will typically hold a business, marketing or communications-related degree. We accept applicants from other academic backgrounds who meet the compulsory credit requirements stated above.
Entry requirements:
Undergraduate degree meeting minimum credit requirements (see above)
B2 Level English (see above)
Entrance exam:
Yes
Type of entrance exam:
Pre-interview test
Written exam
Oral (interview) – online (Teams or Zoom)
Entrance exam description:
The Admission Board will evaluate the application materials (qualification(s), GPA, English proficiency, letter of motivation, work/activity experience) and based on a shortlist, applicants will be contacted to participate in a pre-interview test and online oral exam (interview).
The following will be assessed at your interview:
• Knowledge relevant to your programme
• Skills relevant to your programme
• Motivation.
Career opportunities
Our graduates progress to roles including:
-Brand and Product Manager
-Marketing Specialist
-Market Researcher
-Advertising Manager
-Media Planner.