MScMarketing
| Study location | Hungary, Budapest |
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| Type | Master, full degree studies |
| Nominal duration | 4 semesters (2 years) (120 ECTS) |
| Study language | English |
| Awards | MSc (MSc Marketing) |
| Course code | Economic Science |
| Entry qualification | Bachelor diploma (or higher) Read this information carefully GMAT, GRE, NMAT Recognition/legalisation requirements This means your qualification must be deemed at least “equivalent” to a Hungarian high school diploma (for entry onto a BA/BSc) or a Hungarian Bachelor’s degree (for entry onto an MA/MSc/MBA). Credit requirements Please make sure you meet the minimum requirements for this programme before applying. Your application will be rejected if you don’t meet the credit requirements – it is your responsibility calculate your credits in ECTS and make an initial analysis before applying You will need a minimum of 5 ECTS constituted from the following areas: Methodology (e.g. mathematics, statistics, IT) Economics (e.g. micro- and macroeconomy, international economy, regional economy, economic history) Business (e.g. corporate finances, marketing, accounting, management, human resources) Tip: to quickly calculate your credits in ECTS, divide learning hours by 30! Learning hours should be formally described, but can be constituted of classroom hours, private study and assessment. The entry qualification documents are accepted in the following languages: English. Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original. You must take the original entry qualification documents along with you when you finally go to the university. |
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| Territory requirements | Applications are accepted from the following territories (based on citizenship): Algeria, Angola, Argentina, Armenia, Azerbaijan, Bangladesh, Belize, Bolivia, Bosnia & Herzegovina, Brazil, Burundi, Cambodia, Chad, Chile, China, Colombia, Congo - Kinshasa, Costa Rica, Cuba, Dominican Republic, Ecuador, Egypt, El Salvador, Ethiopia, Georgia, Ghana, Honduras, India, Indonesia, Iran, Iraq, Japan, Jordan, Kazakhstan, Kenya, Kuwait, Kyrgyzstan, Laos, Lebanon, Liberia, Madagascar, Malaysia, Maldives, Marshall Islands, Mexico, Moldova, Montenegro, Morocco, Namibia, Nigeria, North Macedonia, Oman, Pakistan, Palestine, Panama, Peru, Philippines, Russia, Serbia, Seychelles, Singapore, South Africa, South Korea, Sri Lanka, St Lucia, Syria, São Tomé & Príncipe, Taiwan, Tajikistan, Thailand, Tunisia, Turkmenistan, Türkiye, Ukraine, United Arab Emirates, Uruguay, Venezuela, Vietnam, Yemen. |
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| Language requirements | English “Your English language skills should be a minimum of B2. This is assessed from your NMAT, GMAT or GRE score, or a degree from an AACSB, AMBA-accredited or CEMS-member university and have an average grade equivalent to “B” or higher (note: you must have already graduated).” |
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| Other requirements | A motivation letter must be added to your application. |
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| More information |
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Overview
“Builds on business fundamentals, Marketing is for creative, strategically minded business-people. Focuses include consumer behaviour, perceptions, personas; messaging; communications; branding and interpreting complex data.
Programme Description
Immerse yourself in the world of marketing and become a specialist by building on business fundamentals learnt in your previous studies or professional life.
In our MSc Marketing, you will scrutinise consumer behaviour. You will examine the concept of customer experience and use tools to implement effective social media campaigns. You will join practical, real-life projects, supported by global and local companies, including Procter & Gamble and Starschema, in partnership with Corvinus.
You will benefit from studying unique and contemporary modules, such as Design and Identity, Marketing Engineering and Digital Marketing, which will enrich your professional outlook and allow you to unleash your full potential as a marketing and media specialist.
You will be assigned more leading-edge, practical tasks and study topics, such as data visualisation and Big Data.
As a graduate you will conquer positions in media, global business and online marketing in sectors like FMCG (fast-moving consumer goods), IT/telecommunications, media and more. You could excel working for an SME (small and medium enterprise), NGO (non-governmental organisation), MNC (multi-national company) – public or private sectors, anywhere in the world – we will show you how!
You will have a firm grasp of organisations and processes to realise customer orientation. You will interpret and apply theories that explain consumer choice and the social role of consumption.
For admission onto the MSc Marketing programme, you will typically hold a business, marketing or communications-related degree. We accept applicants from other academic backgrounds who meet the compulsory credit requirements stated above.
Entry requirements:
Undergraduate degree meeting minimum credit requirements (see above)
Entrance exam:
There is no entrance exam. You must produce a valid certificate in any of the following tests before the entrance exam period (1 April) with the minimum scores stated.
-GMAT (500)
-GRE (300)
-NMAT (165)
-GMAT FE (485).
Note: meeting the minimum score does not guarantee admission, but you will be ineligible if you don’t meet this requirement. The actual threshold will be set by the Dean in late April.
Important: If you have a 5 (A) or 4 (B) grade degree from an AACSB/EQUIS accredited or CEMS member university you don’t need to submit a test certificate or take part in the interview. This only applies if you already have your degree before 1 April.”
Career opportunities
Our graduates progress to roles including:
-Brand and Product Manager
-Marketing Specialist
-Market Researcher
-Advertising Manager
-Media Planner.