Study location	Hungary, Budapest
Type	Master, full degree studies
Nominal duration	4 semesters
Study language	English
Course code	Economic Science

Entry qualification

Bachelor diploma (or higher) Entry requirements: 1. Secondary school leaving certificate and Bachelor degree related to the field of the Master programme 2. B2 English language knowledge, proved by internationally accepted language examination system (e.g.: IELTS, TOEFL, WAEC, etc.) and interview performance 3. Transcript of bachelor studies The entry qualification documents are accepted in the following languages: English. In most cases you can request a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original. You must take the original entry qualification documents along with you when you finally go to the university.

Territory requirements

Applications are accepted from the following territories (based on citizenship): Albania, Algeria, Angola, Argentina, Armenia, Azerbaijan, Bahrain, Bangladesh, Belize, Bolivia, Bosnia & Herzegovina, Brazil, Burundi, Cambodia, Cape Verde, Chad, Chile, China, Colombia, Congo - Kinshasa, Costa Rica, Cuba, Dominican Republic, Ecuador, Egypt, El Salvador, Eritrea, Ethiopia, Gambia, Georgia, Ghana, Honduras, India, Indonesia, Iran, Iraq, Israel, Japan, Jordan, Kazakhstan, Kenya, Kuwait, Kyrgyzstan, Laos, Lebanon, Liberia, Libya, Madagascar, Malaysia, Maldives, Mali, Marshall Islands, Mexico, Moldova, Mongolia, Montenegro, Morocco, Mozambique, Namibia, Nigeria, North Macedonia, Oman, Pakistan, Palestine, Panama, Peru, Philippines, Russia, Rwanda, Serbia, Seychelles, Sierra Leone, Singapore, South Africa, South Korea, Sri Lanka, St Lucia, Sudan, Syria, São Tomé & Príncipe, Taiwan, Tajikistan, Thailand, Tunisia, Turkmenistan, Türkiye, Ukraine, United Arab Emirates, Uruguay, Uzbekistan, Venezuela, Vietnam, Yemen.

Language requirements	English B2 (IELTS 6.0) Please note that all applicants need to participate in an online admission interview. During this interview, you’ll need to prove your language skills and the admission committee will make their admission decision based on this. If you don’t reach the necessary language level, you won’t be granted admission even if you have a previously obtained language certificate.

Other requirements	At least 2 reference(s) should be provided. A motivation letter must be added to your application.

More information	international.uni-bge.hu/marketing

Overview

The aim of this programme is to train marketing professionals who will be able to carry out marketing activities in various business and non-business organizations, institutions, and enterprises. With the acquired theoretical and practical knowledge, the graduates will be able to develop a marketing strategy, manage marketing activities and projects in a broad sense, manage various projects, processes, and professional programs, develop and apply marketing tools, and coordinate the implementation of tasks.

Programme content:

• Marketing to enter international markets
• Applied marketing strategy
• Brand strategy – international branding
• Supply-chain marketing
• Trade and shopper marketing
• Integrated marketing communications
• Creative communication planning

Programme structure

Students who have completed the Master’s degree in Marketing and will have acquired knowledge about the general and specific characteristics of marketing, its most important developmental directions, specific research methodologies and gained practical knowledge and experience, will be able to:

• Manage medium and large enterprises, complex organizational units
• Perform comprehensive economic functions in business organizations
• Plan and manage complex management processes
• Manage resources both in domestic and international, multicultural environments

Career opportunities

Job opportunities exist in the following positions at Hungarian and foreign SMEs, multinational corporations and international organizations:

• International trade (procurement) manager
• Market researcher and market analyst
• International marketing strategic planner
• International marketing consultant
• Brand manager
• Marketing controller