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The aim of this programme is to train marketing professionals who will be able to carry out marketing activities in various business and non-business organizations, institutions, and enterprises. With the acquired theoretical and practical knowledge, the graduates will be able to develop a marketing strategy, manage marketing activities and projects in a broad sense, manage various projects, processes, and professional programs, develop and apply marketing tools, and coordinate the implementation of tasks.

Programme content:

  • Marketing to enter international markets
  • Applied marketing strategy
  • Brand strategy – international branding
  • Supply-chain marketing
  • Trade and shopper marketing
  • Integrated marketing communications
  • Creative communication planning

Programme structure

Students who have completed the Master’s degree in Marketing and will have acquired knowledge about the general and specific characteristics of marketing, its most important developmental directions, specific research methodologies and gained practical knowledge and experience, will be able to:

  • Manage medium and large enterprises, complex organizational units
  • Perform comprehensive economic functions in business organizations
  • Plan and manage complex management processes
  • Manage resources both in domestic and international, multicultural environments

Career opportunities

Job opportunities exist in the following positions at Hungarian and foreign SMEs, multinational corporations and international organizations:

  • International trade (procurement) manager
  • Market researcher and market analyst
  • International marketing strategic planner
  • International marketing consultant
  • Brand manager
  • Marketing controller
Not available for applying at the moment
Not available for applying at the moment
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