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Students applying for the partial study programme have to take an entrace exam which consists of two parts. On one hand, the applicants’ previous studies are evaluated (based on the transcripts and the final secondary certificate/high school diploma), motivation letter and any additional documents are checked as well. On the other hand, applicants need to participate in an online admission interview. During this interview applicants need to prove their English language skills and also their suitability for their chosen program.

During the partial study programme students have the opportunity to study at Budapest Business University either one or two semesters within the framework of the Stipendium Hungaricum Scholarship Programme. Students attending the partial study programme will have the chance to choose any of the subjects given in the semester in case the chosen subject does not have any special prerequisite. If there is „Thesis writing seminar” on the major, it cannot be chosen.

30 ECTS credits can be taken in one semester is average, but students have to complete at least 18 ECTS credits.

At the end of the programme, transcript of records will be issued for the students which contains all the subject, credits and grades that they achived during the programme.


Maximum number of students accepted: 5

Programme structure

The aim of this programme is to train marketing professionals who will be able to carry out marketing activities in various business and non-business organizations, institutions, and enterprises. With the acquired theoretical and practical knowledge, the graduates will be able to develop a marketing strategy, manage marketing activities and projects in a broad sense, manage various projects, processes, and professional programs, develop and apply marketing tools, and coordinate the implementation of tasks.

Programme content:

  • Marketing to enter international markets
  • Applied marketing strategy
  • Brand strategy – international branding
  • Supply-chain marketing
  • Trade and shopper marketing
  • Integrated marketing communications
  • Creative communication planning
Not available for applying at the moment
Not available for applying at the moment
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