BScKereskedelem és marketing
| Study location | Hungary, Budapest |
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| Academic field | Marketing and Sales Management 04.7 (ISCED 342) |
| Type | Bachelor, full degree studies |
| Nominal duration | 7 semesters (210 ECTS) |
| Study language | Hungarian |
| Awards | BSc |
| Course code | Economic Science |
| Entry qualification | High school / secondary education (or higher) The entry qualification documents are accepted in the following languages: English / Hungarian. If the transcript received from your school is not in English/Hungarian, you must have it translated into English and upload the translation together with verified copies of the original version. Original documents are to be shown as part of the in-person registration process in Budapest. The entry qualification documents are accepted in the following languages: English / Hungarian. In most cases you can request a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original. If the transcript received from your school is not in English/Hungarian, you must have it translated into English and upload the translation together with verified copies of the original version. Original documents are to be shown as part of the in-person registration process in Budapest. You must take the original entry qualification documents along with you when you finally go to the university. |
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| Territory requirements | Applications are accepted from the following territories (based on citizenship): Angola, Argentina, Cape Verde, Chad, Chile, Congo - Kinshasa, Costa Rica, India, Jordan, Mongolia, South Korea, Türkiye, Ukraine, Venezuela, Vietnam, Yemen. |
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| Language requirements | English Hungarian Accepted proof of proficiency: FCE or CAE, IELTS 5.5+ or TOEFL 69+ Intermediate command of English is required. Please note that all applicants have to participate in an online admission interview. During this interview, you will need to prove your language skills and the admission committee will make their admission decision based on this. If you do not reach the necessary language level, you will not be granted direct admission for your chosen program, even if you have a previously obtained language certificate. Internediate level of Hungarian |
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| Other requirements | At least 2 reference(s) should be provided. Applicants are required to write an online mathematics test as part of the online admission interview. Details of the test: • Duration: 30 minutes |
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| More information |
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Overview
This program is for you if you have strong verbal and written communication skills, are vigilantly observant and up-to-date on what is happening in the world of business, and are interested in the concept and operation of commerce and marketing.
Marketing is essential in every aspect of life – we are surrounded by brands that influence our decisions, and in certain situations, we can only succeed if we learn how to sell our personal brand. Commerce and Marketing provides fundamental business and economic knowledge, offering an unrivalled range of potential directions in career and further training. Students can develop their skills during practical training in groups, with the guidance of recognized industry experts, through tasks provided by leading companies. The areas of marketing, PR, advertising and communication are all open highways for our graduates.
Programme structure
The first and second semesters focus on understanding the economic, social, and technological environments while covering the basics of marketing.
In the third and fourth semesters, you continue to learn about the world of business and marketing and get familiar with different fields of marketing, for example, Integrated Marketing Communications and Market Research.
The fifth and sixth semesters involve your specialization, with areas such as Public Relations, Advertising, Marketing Strategy, Digital Marketing, Event Marketing or Content Marketing.
The seventh and last semester is dedicated to your degree thesis and internship.
Specializations:
• Advertising and PR
This specialization will prepare you to become a useful member of advertising and PR agencies or to work for small, medium, and large companies in marketing-related positions. Your studies will be practice-oriented: you will learn how to produce a wide range of advertising and PR materials in practice. We lay strong emphasis on new techniques and tools: you will learn not only the basics of digital marketing, but also about new media, or the latest marketing trends, such as content marketing.
• Global Marketing
This specialization will give you a deeper insight into the international aspects of marketing. During your studies, you will learn about the specialties of the international market and the economic, social, and technological environments. Practicing several skills is also part of the curriculum: you will learn about the process of preparing for and making decisions about communication and marketing through different tasks and projects.
Specializations are launched only if a minimum of 15 students wish to join the specialization.
Main topics:
Principles of Marketing, Commerce and Trade, Management and Organization, International Economics, Integrated Marketing Communication, Introduction to E-business, Market Research, Advertising and Media Planning, Public Relations Theory and Practice, Digital Marketing Solutions, Branding in an International environment, Content Marketing
Career opportunities
• expert working for the commerce and marketing departments of multinational and national companies
• expert working for advertising and PR agencies
• manager of start-up businesses
• executives or marketing professional of small and medium enterprises
• expert in the non-profit sector