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MScMarketing: Marketing and Sales Management 04.7(ISCED 342)

More information

admissions.sze.hu/-study 

Overview

Our aim is to give our students an insight into both the Hungarian and
international marketing processes, to familiarize them with real business
problems and possible solutions (regular professional trips), to give an insight
into institutional structures (invitation of external lecturers), to provide them
with routine analysis (high number of practical sessions, research tasks) and to
equip them with adequate communication skills in foreign languages. We would
like to achieve the development of skills through the combination of theoretical
and practical education, by encouraging training on an individual basis, and by
employing lecturer – student cooperation in the tutorial system. Students learn to
carry out analytical tasks independently, to give greater accuracy to decisionmaking
processes and to handle local and regional conflicts by familiarizing
themselves with the dimensions and action spaces of society.

Contact:
Dr Platz Petra
senior lecturer
platz.petra@sze.hu

Programme structure

The courses of the programme are divided into three categories: compulsory courses (95 credits), thesis courses (15 credits) and elective courses (10 credits).

Career opportunities

Our aim is to give our students an insight into both the Hungarian and
international marketing processes, to familiarize them with real business
problems and possible solutions (regular professional trips), to give an insight
into institutional structures (invitation of external lecturers), to provide them
with routine analysis (high number of practical sessions, research tasks) and to
equip them with adequate communication skills in foreign languages. We would
like to achieve the development of skills through the combination of theoretical
and practical education, by encouraging training on an individual basis, and by
employing lecturer – student cooperation in the tutorial system. Students learn to
carry out analytical tasks independently, to give greater accuracy to decisionmaking
processes and to handle local and regional conflicts by familiarizing
themselves with the dimensions and action spaces of society

Not available for applying at the moment

Application deadlines apply to citizens of: United States