MscMarketing
| Study location | Hungary, Győr |
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| Academic field | Marketing and Sales Management 04.7 (ISCED 342) Marketing (JACS N500) |
| Type | Master, full degree studies |
| Nominal duration | 4 semesters (120 ECTS) |
| Study language | English |
| Awards | Msc (Economist in Marketing) |
| Course code | Economic Science |
| Accreditation | OH-FRKP/17870-3/2007 |
| Entry qualification | Bachelor diploma (or higher) An authorized copy of a BSc degree from any higher education institution already completed that is relevant to your application. The entry qualification documents are accepted in the following languages: English. In most cases you can request a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original. You must take the original entry qualification documents along with you when you finally go to the university. |
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| Territory requirements | Applications are accepted from the following territories (based on citizenship): Albania, Algeria, Angola, Argentina, Armenia, Azerbaijan, Bahrain, Bangladesh, Belize, Bolivia, Bosnia & Herzegovina, Brazil, Burundi, Cambodia, Cape Verde, Chad, Chile, China, Colombia, Congo - Kinshasa, Costa Rica, Cuba, Dominican Republic, Ecuador, Egypt, El Salvador, Eritrea, Ethiopia, Gambia, Georgia, Ghana, Honduras, India, Indonesia, Iran, Iraq, Israel, Japan, Jordan, Kazakhstan, Kenya, Kuwait, Kyrgyzstan, Laos, Lebanon, Liberia, Libya, Madagascar, Malaysia, Maldives, Mali, Marshall Islands, Mexico, Moldova, Mongolia, Montenegro, Morocco, Mozambique, Namibia, Nigeria, North Macedonia, Oman, Pakistan, Palestine, Panama, Peru, Philippines, Russia, Rwanda, Serbia, Seychelles, Sierra Leone, Singapore, South Africa, South Korea, Sri Lanka, St Lucia, Sudan, Syria, São Tomé & Príncipe, Taiwan, Tajikistan, Thailand, Tunisia, Turkmenistan, Türkiye, Ukraine, United Arab Emirates, Uruguay, Uzbekistan, Venezuela, Vietnam, Yemen. |
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| Language requirements | English One of the following indications of English-language proficiency: |
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| Other requirements | A motivation letter must be added to your application. |
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| More information |
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Overview
The objective of the programme is to provide students with an understanding of both Hungarian and international marketing processes, to acquaint them with actual business challenges and potential solutions (through regular professional visits), to offer insight into institutional structures (through the involvement of external lecturers), to provide them with routine analysis (through the inclusion of a significant number of practical sessions and research tasks), and to equip them with effective communication skills in foreign languages. The objective is to facilitate the development of skills through a combination of theoretical and practical education, encouraging training on an individual basis and utilising lecturer-student collaboration within the tutorial system. This approach enables students to become proficient in undertaking analytical tasks independently, enhancing the precision of their decision-making processes and equipping them with the capacity to navigate local and regional conflicts by gaining insight into the complexities and dynamics of societal structures.
Contact:
Dr Dernóczy-Polyak Adrienn
Associate Professor
dernoczy@sze.hu
Mrs. Réka Kiss-Leizer
Faculty secretary
kissleizer.reka@ga.sze.hu
Programme structure
The courses of the programme are divided into three categories: compulsory courses (95 credits), thesis courses (15 credits) and elective courses (10 credits).
Career opportunities
A Master of Marketing degree from Széchenyi István University provides graduates with a diverse range of career pathways. A number of potential avenues for further consideration are outlined below:
1. The role of Marketing Manager is a senior position within the field of marketing, which requires a high level of expertise and responsibility. The role entails the management of diverse campaigns, market research initiatives and sales strategies.
2. A Market Researcher is responsible for analysing consumer trends, competitors and market opportunities. They utilise data and research to assist organisations in making more informed decisions.
3. The role of the Brand Manager is to oversee the development and implementation of the brand strategy for a particular product or service. The responsibility of the Brand Manager is to drive brand value and implement brand strategy. Their role encompasses the development of brand identity and the implementation of consistent communication strategies.
4. A Business Development Specialist is responsible for identifying and exploiting new business opportunities, frequently operating as a marketing and sales strategist.
5. The role of the Sales Manager is to oversee and direct the sales team in order to achieve the company’s sales targets. A sales manager is responsible for the management and expansion of the company’s sales activities, in collaboration with the marketing department.
6. The role of the Public Relations Specialist is to manage the company’s relationship with the public. Their duties include writing press releases, organising press events and media monitoring.